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Zendrive Study: The Riskiest Driving Behavior Costs More Than You Think, But There’s a Fix

Cameron JahnCameron Jahn

The term “accident” is often a misnomer. It often has the connotation of being an event that happens by chance or without apparent cause. At Zendrive, we believe that most collisions simply aren’t chance occurrences. In fact, measurable human error causes 90% of collisions. After analyzing more than 15 billion miles of driving behavior, we can measure risky driving behavior that causes collisions. This includes phone use while driving, speeding, hard breaks and rapid acceleration.

Driving Behavior Results

We analyzed our dataset of over 15 billion miles and over 5 million active users. And we found something surprising: risk of human error is unequally distributed. In fact, it turns out that the worst quartile of commercial drivers account for over half of all commercial collisions, and the stats for personal drivers are very similar.


According to the National Safety Council, the average cost of a car collision was $7,500 in 2015. The riskiest drivers cause most of these collisions. These drivers are also the most expensive from a social and insurance perspective. We’re a mission-driven company working to improve road safety through data and analytics. And we can make the greatest impact by helping risky drivers improve their driving behavior. The Zendrive Dashboard helps fleets do just that.

Zendrive’s Methodology

Zendrive measures driving behavior through sensors on drivers’ smartphones. Then, it uses sophisticated artificial-intelligence algorithms to understand, contextualize and rate every driving instance. The Zendrive Dashboard then shares the insights. A fleet manager can see both aggregate and individual performance, with drivers categorized as “Excellent,” “Fair” and “Risky” segments. Coaching and messaging based on performance gives a powerful tool for  reducing the overall risk of a crash, and thereby reduces expected costs related to road safety.


Our study, “Preventing Collisions and Reducing Fleet Costs while using the Zendrive Dashboard,” tests this measurement and feedback loop as a tool to reduce insurance risk and improve driving safety. That’s why we looked at 8 fleets (and their 21K drivers) that use Zendrive to manage road safety risk. We monitored their ability to improve the driving of the riskiest 25% through the coaching and insights available via Zendrive Dashboard.

Driving Behavior Key Findings

Understanding the behaviors and attributes of risky drivers puts us a step closer towards preventing traffic crashes. The Zendrive Dashboard serves as a powerful tool for improving driving behavior over time, saving both money and lives. We hope to see a decrease in traffic crashes in the coming years as more commercial fleets leverage Zendrive’s technology.

Download our whitepaper to learn more.

 

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Cameron leads Product Marketing for Zendrive. He's a storyteller at heart with an analytical bent.

Cameron leads Product Marketing for Zendrive. He's a storyteller at heart with an analytical bent.