Recently, the U.S. Department of Transportation’s National Highway Traffic Safety Administration and the non-profit National Safety Council released stats on an alarming spike in traffic fatalities.
The DOT’s report showed that in 2015, the number of traffic fatalities reached 35,092, a 7.2% increase over 2014. The last time there was such a large single-year increase was back in 1966.
Even more troubling is the increase in traffic fatalities in 2016.
According to an analysis by the National Safety Council, the number of traffic fatalities during the first 5 months of the year (15,430) was 9% higher than during the same period in 2015 (14,210) and 17% higher than the same period in 2014 (13,167).
The data also showed an estimated 2.2 million injuries in the first half of 2016 and an increasing fatality rate relative to population and miles traveled.
Crashes Cost Billions
Not only do crashes cost lives, they cost billions of dollars.
Findings showed an expected total cost of $205.5 billion nationwide in the first half of 2016 – reflecting the cost of deaths, injuries and property damage.
Furthermore, studies have shown that crashes cost employers almost 3 million workdays and $60 billion a year. According to the Bureau of Labor Statistics, crashes are the #1 cause of work related deaths, ahead of violence, falls, equipment injury and exposure to harmful substances.
The U.S. DOT has made a stance about the importance of using data to solve this problem.
“Despite decades of safety improvements, far too many people are killed on our nation’s roads every year. Solving this problem will take teamwork, so we’re issuing a call to action and asking researchers, safety experts, data scientists, and the public to analyze the fatality data and help find ways to prevent these tragedies.”
– Anthony Foxx, U.S. Department of Transportation Secretary
What We Are Doing
To lead America toward zero traffic deaths, Zendrive is supporting the vision and efforts of the U.S. Department of Transportation, National Safety Council and safety advocates.
We’ve recently partnered with Life360 to power Life360 Driver Protect. This product gives millions of families peace of mind on the road.
It used to be that comprehensive driver safety services were only available through expensive, in-vehicle hardware diagnostic systems. Using smartphone technology, Zendrive is bringing supercomputers rich with sensors into every vehicle, making road safety available to millions.
Life360 Driver Protect features Automatic Crash Detection, Emergency Response, Safe Drive Reviews, and Extended Roadside Assistance, helping create families of better, safer drivers.
To use the Life360 Driver Protect service now, download the Life360 app on Android or iOS, or visit https://www.life360.com/driverprotect for more information.
How You Can Help
It is now more important than ever that we make a committed effort to supporting the road to zero fatalities.
90% of crashes are due to human error. Drivers can make roads safer by reducing risky driving behavior. Start today by simply putting phones down and obeying restrictions like these that forbid drivers from “holding and operating” phones for any reason.
Parents can use Life360 Driver Protect, the safest mobility service out there that automatically detects if you and your family are in a serious accident and immediately contacts emergency responders and family members. Unlike other crash response services, Life360 Driver Protect doesn’t require purchasing and installing an expensive device in your car. The app-based solution travels with your family on their smartphone, getting you assistance when and where it’s needed most.
Cities can advocate for Vision Zero, the worldwide initiative to end traffic fatalities. City officials working to increase road safety in their municipalities can reach out to us at firstname.lastname@example.org to learn how Zendrive can support your efforts.
For more information, visit www.zendrive.com and follow us @zendrive.