Driver Safety / 1 min read
Oct 05, 2017

Safe Driving Is Trending…

Pop culture vultures at the Department of Transportation in Iowa are promoting safe commuting with a twist by populating the roads with friendly, trend-savvy reminders to refrain from using phones while driving.

The likes of Taylor Swift songs, Pokémon and Star Wars have been deputized by the DOT to appear on electric road signs across the Hawkeye state. Here’s an example:


A post shared by Pattimurin (@pattimurin) on

Zendrive’s research has been leveraged by cities, states and media to provide precise data around driving safety around the world, and to empower initiatives whose goal is saving lives on the road. As we’ve noted before, if 88% of motorists are using their phones at some point while behind the wheel, new ideas like this are heartening, and we at Zendrive are ready to empower more movements like it.

Drive safely. Mic drop.

[Brit + Co]


Zendrive’s mission is to make the world’s roads safer through data and analytics. By leveraging mobile sensor data, we deliver actionable insights that improve safety for passengers and drivers worldwide, and provide insurers and fleets with direct line-of-sight into driving behavior and risk, with the ability to meaningfully reduce that risk along with operational costs. Launched in 2013 and based in San Francisco, Zendrive has analyzed billions of driving miles and trillions of data points.