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Press Roundup: Zendrive Bay Area Commute Study Shows Safest Routes to Work

Cameron JahnCameron Jahn

Increasing commute safety is a priority for the Bay Area, not just getting to work as fast as possible.

Media reception to Zendrive’s recent Bay Area Commute Snapshot was widespread. This proves people are hungry for tools to help them stay safe on the roads.

Twenty Bay Area news outlets mentioned covered our inaugural commute safety study. It was mentioned in nine TV spots, all major newspapers and a live radio interview in Spanish.

In case you missed it, we released an interactive map. It shows your commute safety on the 62 roads into and out of San FranciscoWe learned a lot in the process of analyzing the data and developing the project. Here are a few of our learnings.

Highlights of the press coverage:

Coverage in all major Bay Area newspapers

Local TV Reports Feature Commute Safety

Highlighted in Insurance Industry News

The insurance industry also took note of the study. Trade publication Insurance Innovation Reporter wrote, “The study yielded sometimes counter-intuitive insights about local driving risk that are potentially useful for both drivers and insurers and point to more dynamic approaches to underwriting.”

In conclusion, the commute study resonated with insurance leaders and with Bay Area readers, viewers and reporters. This is the first in a series of commute studies on US metro areas. Drop us a note on Twitter (@zendrive) to nominate the next place we focus on for a commute study.

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Cameron leads Product Marketing for Zendrive. He's a storyteller at heart with an analytical bent.

Cameron leads Product Marketing for Zendrive. He's a storyteller at heart with an analytical bent.