We’re excited to be a part of BMW’s “Hack the Drive” car hackathon in San Francisco from January 10 -11, an event to find innovative new ways to use car data. We’ll be working with BMW engineers, partners, hackers and connected car enthusiasts, who’ll be competing for an all-electric BMW i3, as well as a total of $20,000 in cash and prizes.
We’ll be demonstrating the driver-centric analytics capabilities of ZenFleets, which uses smartphone sensors to measure driver safety, and will be giving out $10,000 in service credits to developers who come up with the best app using our SDK. The applications of driver safety data are endless. It could be used to make a better audio player which doesn’t give notifications during difficult driving conditions, an app to help teens learn to drive, an app that alerts drivers when they’re driving in gas-guzzling patterns, or almost anything else. We can’t wait to see the creativity that comes out of it.
For more information on BMW’s Hack the Drive, visit http://www.hackthedrive.com.